Privacy Policy

At Pizza Luce ("we," "us," "our," or "the Company"), we are deeply committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website luces-pizza.digital (the "Website"), place orders, interact with our services, or otherwise engage with us. We encourage you to read this document carefully. If you disagree with the terms of this Privacy Policy, please discontinue use of our Website and services immediately.

Pizza Luce operates as a food service business in the United States and is subject to applicable federal and state privacy laws, including the Federal Trade Commission Act (FTC Act), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other applicable U.S. state privacy regulations. We take our legal obligations seriously and have prepared this Privacy Policy to reflect our genuine commitment to lawful, transparent, and responsible data practices.

1. Who We Are

Pizza Luce is a food service company operating in the United States, dedicated to delivering high-quality pizza and food products to our customers. Our Website serves as a platform for customers to learn about our menu, place orders, make reservations, participate in loyalty programs, and contact our team.

2. Information We Collect

We collect several types of information in connection with the operation of our Website and the provision of our food services. The categories of personal information we collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, participate in a promotional campaign, or contact us directly, we may collect:

• Full name
• Email address
• Phone number
• Mailing or delivery address
• Date of birth (where required for age verification or promotional purposes)
• Username and password (for account holders)
• Profile photograph (if voluntarily uploaded)

2.2 Payment and Financial Information

When you make a purchase through our Website, we collect payment-related information necessary to complete the transaction. This may include:

• Credit or debit card details (processed securely through third-party payment processors)
• Billing address
• Transaction history and order records

Please note that we do not directly store full credit card numbers on our servers. Payment information is handled through encrypted, PCI DSS-compliant payment processors.

2.3 Order and Transaction Data

We collect information about the products and services you order, including:

• Items ordered, quantities, and customizations
• Order frequency and preferences
• Delivery instructions and special requests
• Loyalty program participation and reward redemptions

2.4 Usage Data and Technical Information

When you access and use our Website, we automatically collect certain technical and behavioral information, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs and exit pages
• Pages visited and time spent on each page
• Date and time of your visit
• Links clicked and interactions with site elements
• Search queries entered on the Website

2.5 Device Information

We may collect information about the device you use to access our Website, such as:

• Device type (desktop, mobile, tablet)
• Device identifiers (where applicable)
• Mobile network information
• Screen resolution and display settings

2.6 Location Data

With your consent, we may collect approximate or precise location data to help you find nearby Pizza Luce locations, provide accurate delivery estimates, and offer location-based promotions. You may disable location services through your device settings at any time.

2.7 Communications and Customer Support Data

When you contact us via email, phone, or web form, we collect:

• The content of your messages or inquiries
• Contact details you provide
• Records of correspondence and interactions
• Feedback and reviews submitted through our platform

2.8 Cookie and Tracking Data

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing behavior on our Website. For detailed information about our use of cookies, please refer to Section 8 of this Privacy Policy and our dedicated Cookie Policy.

2.9 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (if you connect your account or interact with our social media pages)
• Food delivery partners and aggregator platforms
• Marketing and analytics partners
• Publicly available sources

3. How We Use Your Information

Pizza Luce uses the information we collect for a variety of legitimate business purposes. We only process your personal information where we have a lawful basis to do so, including where the processing is necessary to perform a contract with you, where we have your consent, where processing is required by law, or where we have a legitimate business interest. Our specific purposes include:

3.1 Providing and Managing Our Services

• Processing and fulfilling food orders, including delivery and pickup
• Managing your customer account and loyalty program membership
• Communicating with you about your orders, reservations, and account status
• Providing customer support and resolving disputes
• Processing payments and issuing refunds where applicable

3.2 Website Operation and Improvement

• Maintaining and optimizing the functionality of our Website
• Monitoring Website performance and identifying technical issues
• Conducting analytics to understand how users interact with our platform
• Developing new features, products, and services based on user behavior and feedback
• Conducting A/B testing and usability studies

3.3 Marketing and Promotional Communications

• Sending you newsletters, promotional offers, and updates about new menu items or special deals (with your consent where required by law)
• Personalizing your experience on our Website with relevant content and recommendations
• Running targeted advertising campaigns through digital platforms
• Administering contests, sweepstakes, and loyalty reward programs

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

3.4 Legal Compliance and Safety

• Complying with applicable federal and state laws and regulations
• Preventing, detecting, and investigating fraud, unauthorized access, and other illegal activities
• Enforcing our Terms of Service and other legal agreements
• Responding to lawful requests from government authorities or courts
• Protecting the rights, property, and safety of Pizza Luce, our employees, customers, and the public

3.5 Business Operations

• Managing internal administrative tasks
• Conducting internal audits and quality control
• Evaluating or pursuing business transactions such as mergers, acquisitions, or asset sales

4. Sharing Your Information with Third Parties

We do not sell your personal information for monetary compensation. However, we may share your information with certain trusted third parties in the following circumstances:

4.1 Service Providers and Business Partners

We engage reputable third-party companies and individuals to perform services on our behalf. These service providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy. Categories of service providers include:

• Payment Processors: To securely process credit/debit card transactions
• Delivery Partners: To fulfill delivery orders and communicate delivery status
• Cloud Hosting Providers: To store and manage our databases and Website infrastructure
• Analytics Providers: Such as Google Analytics, to help us understand Website traffic and user behavior
• Email Service Providers: To manage and deliver our email communications
• Marketing Platforms: To deliver targeted advertising and promotional campaigns
• Customer Support Tools: To manage support tickets and inquiries

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we are required to do so by law or in response to valid legal processes, including:

• A court order, subpoena, or legal mandate
• A request from a law enforcement or government regulatory authority
• Situations where disclosure is necessary to protect public safety or prevent imminent harm
• Enforcement of our legal rights or defense against legal claims

4.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you by posting a prominent notice on our Website if your data becomes subject to a materially different privacy policy as a result of such a transaction.

4.4 Social Media and Advertising Networks

We may share certain data with social media platforms (such as Meta/Facebook or Instagram) and digital advertising networks for the purpose of serving targeted advertisements. This sharing is conducted in accordance with those platforms' data processing agreements, and you may control ad preferences through your respective social media account settings.

4.5 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably identify any individual with third parties for research, marketing, analytics, or other business purposes.

5. Data Security

Pizza Luce takes the security of your personal information seriously. We implement a range of administrative, technical, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, loss, or destruction. Our security measures include:

• Encryption: We use industry-standard Transport Layer Security (TLS/SSL) encryption to protect data transmitted between your browser and our Website.
• Access Controls: We restrict access to personal information to authorized employees and contractors who need it to perform their job functions.
• Password Hashing: User account passwords are stored using secure, one-way cryptographic hashing algorithms.
• Payment Security: Our payment processing partners are PCI DSS compliant, ensuring the secure handling of payment card data.
• Regular Security Audits: We conduct periodic reviews and assessments of our security practices and infrastructure.
• Incident Response: We have procedures in place to detect, respond to, and notify affected individuals of any data security breaches as required by law.

6. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. Pizza Luce is committed to honoring these rights and has established processes to facilitate your requests.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a resident of California, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the sources from which it was collected, the business purposes for collecting it, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request that we delete your personal information, subject to certain legal exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to only what is necessary to provide requested services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. We will not deny you goods or services, charge you different prices, or provide a lower quality of service because you exercised your privacy rights.

To exercise your California privacy rights, please submit a verifiable consumer request to us by email at [email protected]. We will respond to your request within 45 days, with an extension of up to 45 additional days where reasonably necessary.

6.2 General Privacy Rights (All U.S. Residents)

Regardless of your state of residence, you may exercise the following rights:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete personal data.
• Right to Deletion: Request erasure of your personal data, where no overriding legal obligation requires us to retain it.
• Right to Data Portability: Request that we provide your personal data in a structured, commonly used, machine-readable format where technically feasible.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Opt-Out of Marketing: Unsubscribe from our marketing communications at any time through the unsubscribe mechanism in our emails or by contacting us directly.

6.3 How to Submit a Request

To exercise any of the rights described above, please contact us using the following methods:

• Email: [email protected]
• Website: luces-pizza.digital

We may need to verify your identity before processing your request to ensure the security of your personal information. This may involve asking you to confirm information we already have on file. We will process your request free of charge unless it is manifestly unfounded, excessive, or repetitive.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. Our general retention guidelines are as follows:

When your personal information is no longer required for its original purpose and no legal obligation requires its continued retention, we will securely delete, anonymize, or destroy it in accordance with our data disposal procedures.

8. Cookie Policy Summary

Our Website uses cookies and similar tracking technologies to enhance your browsing experience, analyze Website traffic, remember your preferences, and serve relevant advertising. Cookies are small text files placed on your device when you visit our Website.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our Website, including enabling you to log in, add items to your cart, and complete orders. These cannot be disabled without affecting core Website functionality.
• Performance and Analytics Cookies: Help us understand how visitors interact with our Website by collecting anonymous data about page visits, session duration, and user flow.
• Functional Cookies: Allow our Website to remember your preferences, such as language settings, location, and previously viewed items.
• Targeting and Advertising Cookies: Used to deliver relevant advertising to you on our Website and across the web based on your browsing history and interests.

8.2 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings. Most web browsers allow you to control cookies through their settings preferences. Please note that disabling certain cookies may affect the functionality of our Website. For detailed instructions and a complete list of cookies we use, please refer to our full Cookie Policy available on our Website.

9. Children's Privacy

Pizza Luce does not knowingly collect, use, or disclose personal information from children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA). We also strongly advise that individuals under the age of 18 do not provide personal information through our Website without the explicit consent and supervision of a parent or legal guardian.

If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take prompt steps to delete that information from our systems. If you believe that we may have collected personal information from a child under 13, please contact us immediately at [email protected].

10. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily collected, stored, and processed within the United States. If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your home country.

When we transfer personal information internationally — for example, when using cloud hosting or analytics services with servers located outside the U.S. — we take reasonable steps to ensure that appropriate safeguards are in place, including:

• Contractual obligations with service providers to ensure data protection standards equivalent to those applicable in the originating jurisdiction
• Use of recognized data transfer mechanisms where required by applicable law
• Verification that recipient countries or organizations provide an adequate level of data protection

By using our Website and providing us with your personal information, you acknowledge and consent to the transfer, storage, and processing of your information in the United States as described in this Privacy Policy.

11. Third-Party Websites and Links

Our Website may contain links to third-party websites, platforms, or services that are not operated by Pizza Luce, including social media pages, delivery partner platforms, and payment gateway portals. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit, as we have no control over and assume no responsibility for their content, privacy practices, or data handling.

12. FTC Act Compliance

Pizza Luce is committed to compliance with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in or affecting commerce. Our privacy practices are designed to be transparent, fair, and consistent with our representations in this Privacy Policy. We do not engage in deceptive data collection practices, and we honor all commitments made to our customers regarding the use and protection of their personal information.

If you believe that we have violated the FTC Act or engaged in unfair or deceptive practices with respect to your personal information, you have the right to file a complaint with the Federal Trade Commission (FTC) at www.ftc.gov/complaint or by calling 1-877-FTC-HELP (1-877-382-4357).

13. Filing Complaints with Data Protection Authorities

If you have concerns about how we handle your personal information and are not satisfied with our response, you have the right to file a complaint with the relevant regulatory authority:

13.1 Federal Trade Commission (FTC)

The FTC is the primary federal consumer protection agency in the United States with authority over privacy and data security matters.

• Website: www.ftc.gov
• Complaint Portal: reportfraud.ftc.gov
• Phone: 1-877-382-4357

13.2 California Attorney General (for California Residents)

California residents may also contact the California Attorney General's office regarding CCPA/CPRA rights:

• Website: oag.ca.gov/privacy
• Privacy Complaint Submission: Available through the California Attorney General's online portal

13.3 State Attorneys General

Residents of other U.S. states may contact their respective state attorney general's office to raise concerns about privacy violations or data protection matters.

14. Do Not Track Signals

Some web browsers allow users to transmit "Do Not Track" (DNT) signals. Because there is currently no universally accepted standard for how companies should respond to DNT signals, our Website does not currently alter its data collection and use practices in response to DNT signals. We will continue to monitor developments in this area and update our practices as standards evolve.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal obligations, or the way we handle personal information. When we make material changes to this Privacy Policy, we will notify you by:

• Posting the updated Privacy Policy on our Website with a revised "Last Updated" date
• Sending an email notification to registered account holders where the changes are significant
• Displaying a prominent banner or notice on our Website

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website or services after any changes to this Privacy Policy constitutes your acknowledgment of the updated terms.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your inquiries promptly and thoroughly.

When contacting us about a privacy matter, please include your name, email address, and a clear description of your request or concern so that we can assist you as efficiently as possible. We will respond to all privacy-related inquiries within a reasonable timeframe, and no later than the period required by applicable law.

This Privacy Policy was last reviewed and updated on April 2, 2026. Pizza Luce reserves all rights with respect to the content of this Privacy Policy. This document is provided for informational purposes and does not constitute legal advice. For legal questions specific to your situation, please consult a qualified attorney.